Return of THE SHARPSVILLE ADVERTISER
by Ann Angel Eberhardt
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[NOTE: Please ignore the recent “Small Town Memories” notification for “Dr. Bailey’s, Horse-and-Buggy Days” which required a password. It was sent inadvertently (my fault) and the page it refers to has been deleted. I apologize for any confusion this may have caused.]
THE SHARPSVILLE ADVERTISER
by Ann Angel Eberhardt
Walter Pierce’s newspaper of the 1870s, The Sharpsville Advertiser, wasn’t the only newspaper published with that name. My father, August Angel, fulfilled his dream of publishing a newspaper with the same name from 1959 until the Angel family re-located to Kentucky in 1964.
Read more about the history of Sharpsville’s newspapers in the Sharpsville Area Historical Society (SAHS) newsletter, July 2014 SAHS newsletter (vol III, no 2). SAHS has 18 editions of the first Sharpsville Advertiser and 6 of the second Sharpsville Advertiser in its collection.
How It All Began
August Angel originally learned printing skills while attending trade school during his high school years. His first job after graduation from Miami (Ohio) University in 1936 was at a boarding school located deep in the Appalachian Mountains of southeastern Kentucky. There, at the Pine Mountain Settlement School, he set up and supervised a student print shop and also taught classes in printing as well as other subjects.
After seven years at the Kentucky school and two additional years teaching printing at a high school in Dayton, Ohio, he tried his hand at other occupations. He finally returned to the printing trade in the 1950s as an assistant foreman in the composing room of The Sharon (PA) Herald newspaper.
At the same time, longing to “be his own boss,” he started a small print shop in what was then Sharpsville’s business district on North Walnut Street. As his business grew, he quit the Herald job and moved his print shop to a larger building on North Second Street in 1949. At last, he was truly his own boss.
The Sharpsville Advertiser PRINT SHOP
Before the advent of the digital revolution around the 1970s, print shops (including my Dad’s) consisted of a variety of large and noisy machines that produced small-format material, such as bills, letterheads, business cards, and envelopes. I remember Dad teaching us to feed the treadle-powered letterpress, which required quite a bit of hand-eye-and-machine coordination. My family lived in the apartment above his Second Street shop and I often fell asleep at night to the rhythmic sounds of those machines and the odors of printer’s ink and the chemicals that were used to clean the platens and type.
As demand for his print shop business grew, Dad upgraded to more automated machinery, such as linotypes, typesetting machines that cast characters in metal as a complete line rather than as individual characters. He wrote:
I had bought two linotypes from the (Sharon Herald) newspaper — one a 2-magazine and the other a 3-magazine. The company was selling these because of its transition to recently improved technology in typesetting – the change from lead casters to film exposure and chemicals.
…These were added to the shop’s Ludlow “Kelly B” press, that could print a 17 x 22-inch page, … a 2-hand-fed C&P press … and a windmill 10 x 15 Heidelberg, the second Heidelberg to be installed in the State of Pennsylvania.
About that Heidelberg press: Dad saw its potential when he was treated to a personal demonstration of the machine in front of his shop. The Heidelberg was brought in a special van with extension cables that were connected to a local plug. The demonstration showed how this new kind of press could print a job much faster, more precisely and more smoothly than any other machine. (Its innovative “windmill” feature is described here.)
(Click on image to enlarge.)
Dad was sold on the Heidelberg and ordered one from the German maker (which is now known as Heidelberger Druckmaschinen AG) for around $2,200. It arrived at the print shop on a flatbed truck in June 1954, encased in a large wooden crate and accompanied by a man who stayed several days with my family to reassemble it since it had to be taken apart to get it into the print shop. Then he proceeded to instruct Dad in its operation.
We all enjoyed the Heidelberg man’s presence, particularly when he bought ice cream and peanuts for us children. Once the crate was emptied, he changed it into a playhouse for my younger brother Pat. About a year later it was re-built to fit on the branches of our backyard tree and used as a treehouse for my older brother, Mike, and his gang.
The Sharpsville Advertiser NEWSPAPER
The weekly paper that Dad started is described in “A Look Back: Sharpsville’s Newspapers” in the Sharpsville Area Historical Society’s newsletter (July 2014 SAHS newsletter (vol III, no 2) as one of “[p]urely local news, with an anodyne reportage perhaps in keeping with the placid days of the Eisenhower era.”
Dad wrote only a little about this venture in his memoir but did provide this information:
A source of great satisfaction to me in the printing trade was the weekly tabloid I christened “The Sharpsville Advertiser,” a 4 to 8-page newspaper, sans editorials with the same name as my shop. It was the summary of local news events that had occurred during the week, up to the time of the press run. Readers liked to see their names in print, and the advertising by merchants paid handsomely for all expenses incurred in its production. These included the weekly salary of a disgruntled printer from The Sharon Herald who joined me as a linotype operator and general makeup floor man, as well as a full-time pressman who operated the three impression machines – Kelly B., Heidelberg, and hand-fed.
Dad doesn’t mention it in his memoir, but he must have known that the origins of the name for his shop, and then his newspaper, dated back approximately eight decades to the newspaper started by Walter Pierce, the son of James Pierce who was an important figure in Sharpsville’s early history.
The Sharpsville Advertiser’s FIRST ISSUE
April 9, 1959, must have been an exciting day for Dad, as the Kelly B press churned out the first issues of his newspaper. In the upper left corner of the first page is an introduction, stating that it is “A Newspaper Of, By and For Residents of Sharpsville.” In keeping with SAHS’s adjective, “anodyne,” it provides these objectives:
This paper has no axes to grind. Rather, its objective will be to promote a harmonious aid among residents of our community by giving them a better understanding of the community’s accomplishments and problems. This harmonious air will be a giant step toward progress that will make a better Sharpsville and thereby heighten its stature in a better Shenango Valley.
This paper will take no sides in controversy, either political or otherwise, but will tend to present an unbiased factual report in its news columns.
However, this paper will afford citizens of the community an opportunity of voicing their own individual view on controversial matters or other issues through letters that will be published in an “editor’s Mail” column. Your letters are invited.
AUGUST ANGEL, Editor and Publisher.
The following images are the first two pages of volume 1, number 1, of The Sharpsville Advertiser:
(Click on image to enlarge.)
The Sharpsville Advertiser: MEMORIES
Dad’s newspaper lasted from 1959 until our family left Sharpsville in 1964. During the period of its existence, I was attending Allegheny College in Meadville, PA, but Dad was still recruiting me when I visited home, as well as people in the neighborhood and other family members to assist in its production. We collated and hand-folded the pages before he purchased a folding machine. We distributed the issues throughout the town and attached mailing labels to the newspapers for mailing out-of-town. (The first several issues were complementary, followed by an annual charge of $3.00). And we solicited ads from local businesses.
I also worked for your father for a short while selling ads for the Sharpsville Advertiser. All good memories.
His mention of ads triggered my memory of ad-running:
I’m pleased to know that ad-running for my dad’s newspaper was one of your good memories. I also held that job for a summer during college years, probably around 1960. I walked all over Sharpsville’s business district, visiting owners of banks, restaurants, dry cleaners, funeral homes, pharmacies, insurance agencies, bars, and various other small shops, asking them if they would buy or renew their ads, and if so, the size and information they wished to display. It wasn’t the easiest job for the timid person that I was and I particularly felt uncomfortable entering those dark, smoky, males-only bars looking for the owner. But, yes, it’s a fond memory now.
The Sharpsville Advertiser: FINAL YEARS
In 1964, my father along with my mother and younger brother left Sharpsville to return to a small village in Kentucky, where my mother was born and still had an extended family. Not one to take a break and with printer’s ink still in his blood, Dad set up a much-needed print shop deep in the southeastern Appalachian mountains.
The Kentucky shop was a great success for many years. In the early 1980s, he sold it to his co-founder and finally retired to a log house on a farm in London, Kentucky, where his two sons and their families also lived and are still there to this day.
In June of 1964, Dad sold the Sharpsville shop for $15,400 to a couple who continued the print shop business. They ran it until December 1967 when their premises were raided by the FBI, State Police and local police after a three-month-long investigation. The couple was charged with printing football and basketball tickets for sports lotteries but they quickly left town before they were to appear in court. That most likely ended the business of printing on North Second Street.
Eventually, the building that held the print shop was occupied by an entirely different business, a division of Cattron Communications, until 2010 when it was acquired by Laird Technologies. As of 2017, the building has been occupied by Webb Winery which features a tasting room and a cafe.
— Ann Angel Eberhardt (SHS 1958), Goodyear, AZ, March 2019.